HomeCorporateFootasylum launches robotic fulfillment system wit...
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Footasylum launches robotic fulfillment system with THG Fulfil

Footasylum launches robotic fulfillment system with THG Fulfil

Footasylum has officially activated its first AutoStore robotic system, marking a major shift in the retailer’s supply chain infrastructure. Operations Director James McGhee led the ribbon-cutting ceremony, confirming the deployment of the R5+ robot as the centerpiece of a high-capacity automation project managed by THG Fulfil.

The installation features 85 AutoStore R5 robots operating across more than 96,000 bin locations, housing the entirety of Footasylum’s live SKU range. By integrating THG Fulfil’s proprietary SaaS infrastructure and warehouse control software, the retailer aims to streamline product flow and manage increasing operational complexity. This move follows a strategic push by CEO Hannah Mercer to modernize fulfillment capabilities to match the business's recent growth.

THG, acting as both the principal contractor and integrator, is leveraging its internal experience with AutoStore systems to support the rollout. For Footasylum, the platform serves as a foundation for future development, allowing the company to scale its product breadth while maintaining delivery speeds. The system includes 24 carousel ports, designed to handle the specific demands of the brand's current omnichannel operations.

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