The completion of this project follows months of technical collaboration between the two companies. Paul Smith executives confirmed the platform is now live across all international markets, though specific financial terms of the agreement were not disclosed. The move is designed to unify the brand’s digital and physical store experience under a single cloud-based architecture.
Sitoo, a Swedish firm, is currently scaling its international presence with a new office in New York. CEO and co-founder Jens Levin noted that the company aims to leverage its Scandinavian approach to retail efficiency to compete in the North American market. The company’s recent inclusion in the RTIH Retail Technology Hot 100 list underscores its growing influence in the sector, where it competes by pairing enterprise-grade stability with modern, agile software tools.
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