The campaign integrates spot, futures, and VIP trading activities, challenging users to mirror the resilience and teamwork inherent in elite cycling. Participants can vie for prizes that bridge the gap between digital assets and professional sports, including a custom-branded KuCoin bicycle and jerseys signed by Pogačar. The structure includes both individual and team-based futures competitions, alongside spot trading prize draws and specific VIP entry requirements, encouraging a diverse range of engagement levels across the platform's global user base.
By centering the event on the values of professional cycling, KuCoin aims to transform standard trading volume metrics into a thematic experience. The competition schedule kicks off with spot trading entries, followed by a futures lucky draw starting October 8. Competitive team and individual futures brackets run from October 12 to 30, concluding with a dedicated VIP trading segment that extends to mid-November.
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