Team Cookie Scores Double Win at 25th Asia-Pacific PR Awards

Seoul-based consultancy Team Cookie secured two honors at the 25th Asia-Pacific PR Awards in Hong Kong, marking the agency's third consecutive year of international recognition. With wins in the B2B and Public Education categories, the firm emerged as the most-awarded Korean entity at this year’s ceremony.

The agency’s success at the June 9 event, hosted by Campaign Asia-Pacific at the JW Marriott Hotel, highlights its collaborative work with TwelveLabs and AIM-Intelligence. Team Cookie took home a Silver award for its B2B campaign with the video understanding AI leader TwelveLabs and a Bronze award for a public education initiative with the cybersecurity firm AIM-Intelligence. These victories stand out in a competitive field of over 300 global companies, especially as Korean firms were called to the stage only three times throughout the entire evening.

Founded in 2022 by CEO Ryu Taejoon and Co-Founder Lim Kitae, the firm maintains a footprint across Korea, the United States, and Singapore. The agency supports a diverse portfolio ranging from seed-stage startups to Nasdaq-listed corporations. According to Ryu, the latest accolades validate the firm’s strategy of helping tech-heavy companies translate their complex innovations into compelling narratives for investors and recruiters. Moving forward, the consultancy intends to focus on bridge-building for firms that possess advanced technology but lack established brand marketing infrastructure.