Pixelworks and CINITY Partner to Upgrade Cinematic Motion Quality

A new partnership between Pixelworks and China Film CINITY aims to bring advanced TrueCut Motion grading to premium large-format theaters globally. By integrating this motion-enhancement technology into CINITY’s high-brightness laser and LED screens, the companies intend to eliminate visual artifacts while preserving the specific creative intent of filmmakers.

The collaboration focuses on deploying TrueCut Motion-enhanced versions of blockbuster films across CINITY’s auditoriums, with the first titles expected to reach screens in the second half of 2026. CINITY, which launched its integrated system in 2019, currently operates a significant network of theaters across China and is expanding its footprint into European markets.

TrueCut Motion allows creators to fine-tune motion looks on a shot-by-shot basis during post-production. This capability ensures that cinematic visuals remain consistent across diverse displays, from large-format cinema screens to mobile devices. Demond Bian, General Manager at CINITY, noted that the move aligns with the company’s push for superior immersion, while Sevan Brown of Pixelworks highlighted the deal as a major step in expanding the TrueCut ecosystem.