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NRF Retail's Big Show Europe Returns to Paris This September

NRF Retail's Big Show Europe Returns to Paris This September

Paris Expo Porte de Versailles will host NRF 2026: Retail’s Big Show Europe from September 15 to 17. The event brings together thousands of industry leaders to navigate the shifting competitive landscape, operating under the theme The Next Now and focusing on the technologies redefining the modern shopping experience.

The three-day conference aims to attract over 12,000 attendees from more than 60 countries, creating a hub for 4,200 brands and 525 exhibitors. Organizers have structured the agenda around five critical pillars: agentic AI, demand forecasting, community building, new business models, and the expanding field of retail media.

Keynote sessions will feature high-profile industry executives, including Currys CEO Alex Baldock, Pacsun CEO Brieane Olsen, and AWWG CEO Laura Fernandez. Beyond the main stage, the event includes breakout sessions and case studies from major retailers such as H&M, Lush, KFC, and Mango. The expo floor will also feature specialized zones, including a Startup Hub and the House of Innovation Pavilion, designed to showcase advancements in robotics, facial recognition, and data analytics.

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