The collaboration builds upon a five-year relationship between the two companies. By deepening technology integration, Pine Labs intends to provide a more resilient foundation that adapts to evolving consumer expectations. B Amrish Rau, CEO at Pine Labs, noted that the most effective partnerships become essential infrastructure, allowing businesses to rely on stable systems for daily operations. As gift card programs move toward fully digital and integrated frameworks, the updated platform capabilities are designed to keep pace with these shifts in retail demand.
Pine Labs extends gift card technology partnership with Woolworths Group
Pine Labs has renewed its long-standing technology partnership with Woolworths Group, aiming to bolster the retailer's gift card ecosystem through its Qwikcilver subsidiary. The expansion focuses on enhancing the platform's infrastructure to support increasingly digital, omnichannel gift card experiences and new stored-value use cases for the retail giant.
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