Woodhouse Spa Scales Membership and MedSpa Models Through Franchise Growth

The brand’s recent growth is anchored by internal investment. Anju and Michael Brodbine have committed to a new location in Birmingham, Michigan, while Kim and Ty Haschke are expanding into New Braunfels, Texas. A third unit, managed by an existing partner, is slated for development with specific details forthcoming.

Operational diversification remains central to the brand’s current trajectory. The Club membership program, designed to secure recurring revenue, now covers roughly one-third of the system, with over 10 additional sites scheduled to adopt the model before the end of the year. Concurrently, the firm is scaling its MedSpa offerings after a successful pilot phase. Five new locations began providing medical aesthetic services this past quarter, attracting both existing wellness clients and new demographics. According to COO Ariel Clay, these initiatives serve as the primary engine for increasing guest engagement and franchisee profitability as the company targets further expansion in high-demand territories throughout 2027.